MilkDust

Who Buys MilkDust

Postpartum moms, most of them breastfeeding, who want to lose the baby weight without hurting their milk supply. They're careful about anything they take while nursing, and almost 9 in 10 visits to the site come from a phone, often in a spare minute between feeds. The brand has to look established enough to trust and be easy to read fast.

Logo

The old logo used a thin script font that was hard to read, especially on small labels. I replaced it with a bold wordmark that's easy to read at any size. I kept the "milk drop" over the "i" so it still feels soft and friendly, but the logo as a whole has a lot more presence. Drag the slider to compare.

Before

After

Colors

The old colors were washed out. I paired the brand's soft pinks with a deep navy blue, and the extra contrast makes the brand feel more established and trustworthy. That matters a lot when you're asking new moms to trust a supplement.

Shopify Store

The goal for the website was simple: easy to read and easy to buy. I designed it for quick scanning, with bold color blocks that explain how the product helps. Reviews are front and center so new visitors can see that other moms trust it.

In the first 30 days on the new site, orders went up 20% even though the site had 35% fewer visits, because a bigger share of visitors bought. Gross sales rose 10%, and 62% of orders came from returning customers.

Scroll inside each screen to see the full page.

Amazon A+ Content

Amazon is packed with supplements. To help MilkDust stand out, I turned the nutrition facts into clean graphics and made custom icons for things like Non-GMO and Cruelty-Free. I paired those with lifestyle photos new moms can relate to, all laid out for phone screens.

From the brand

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