I find what’s holding your brand back and fix it.
Positioning, packaging, the store, email and pricing. I lead the work across all of them for CPG and wellness brands.
Michael
Quinn
Marketing Lead
- Brand and positioning
- Packaging
- Website and conversion
- Lead capture
- Email and retention
- Pricing and offers
Latest case study
Click Coffee
2.4× adds to cart
10+
Years in CPG and wellness
70+
Product launches
9
Brands built from scratch
Brands I've worked with
Supplements, wellness, skincare, food and more
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8 years
Leading marketing and creative in-house at Rejuvica
Case studies
Marketing Lead · Contract · 2025–Present
Click Coffee
Repositioning CLICK around the people who actually buy it.
Marketing & Creative Lead · In-house 2017–2025 · Contract 2025–Present
Rejuvica Health
Eight years building how an herbal supplement company looked and sold.
Marketing & Creative Lead at Rejuvica Health · 2025
VitaLiver
Getting careful buyers to trust a liquid liver supplement.
Brand & E-commerce Lead · Contract · 2025–Present
MilkDust
Making a supplement for new moms look established enough to trust.
Packaging & Brand Lead · Contract · 2025
Teton Skincare
Taking a farm-made tallow balm from rustic to ready for the same shelf as big skincare brands.
Brand Launch Lead · Contract · 2024
Enovida Wellness
Launching a new digestive supplement brand that looks clinical but still natural.
Packaging & Brand Lead · Contract · 2025
ARYA Skincare
Making natural skincare look like it belongs at a luxury price.
Concept Brand · Personal Project · 2025
Mild Regret
A hot sauce brand built from scratch: name, voice, packaging and merch.
What I work on
- Brand and positioningCLICK: rebuilt around who actually buys it →
- PackagingCLICK: new bag system →
- Website and conversionCLICK: 2.4× adds to cart →
- Lead captureCLICK: 3.4× shoppers identified →
- Email and retentionCLICK: lifecycle email program →
- Pricing and offersCLICK: +24% average order value →
- Amazon and marketplacesVitaLiver: label and A+ content →
- Product launchesRejuvica: 70+ launches →
Hiring for marketing, or have a brand that needs help?
I'm open to full-time marketing roles and freelance projects. Tell me what you're working on.