Teton: Modern Style, Traditional Roots

Teton Tallow resting on a rock amidst greenery, highlighting its natural ingredients.

Challenge

Teton Skincare, a natural brand with a farm-to-skin ethos, sought a modern redesign for their tallow balm, Day Cream, and Night Cream labels. The original design featured hand-drawn illustrations, but needed an update to align with the evolving brand.

The challenge was to modernize the aesthetic while preserving the brand’s natural, authentic image: a balance between heritage and contemporary appeal.

Solution

I modernized the design by simplifying the font choices and introducing bold line art, while keeping elements of the earthy, grassroots vibe intact.

Original Teton packaging showcasing the rustic design.

Tallow Teton packaging showcasing the rustic design.

Collateral Imagery for Digital & Print

To extend the rebrand, I crafted cohesive visuals for Shopify, Amazon, and marketing materials:

Icons & Color: Bold “Texas Rose” and black paired with “Texas Rose” and “Violet” create high-contrast banners and minimalist line art (sun, moon, botanicals) for quick recognition.
Real-World Use: Lifestyle shots show the products in action, applied to skin, outdoors, or paired with daily essentials. Emphasizing texture and farm-to-skin authenticity.
Benefits-Driven: Split-screen graphics and ingredient close-ups highlight key claims (“Deep Hydration,” “Manuka Honey”) with clean typography, optimized for readability.

Teton tallow balm jar surrounded by icons and benefits.

An infographic featuring a woman using Teton tallow balm, headlined with Deep Hydration

One balm, many uses. An infographic featuring the many uses of Teton tallow balm.

An infographic featuring the ingredients of Teton tallow balm.

Imagery comparing Teton tallow balm vs other moisturizers.

Teton tallow balm jar on a pillar, surrounded by water. Benefits of the product are listed below.

Redesign & Brand Consistency

The new label features a minimalist half-cow face, which modernizes the original while keeping its symbolic connection to the brand’s roots. The left-justified layout provides a cleaner, more modern look. I preserved elements from the original design, like the grass and mountains, but updated them with a modern, stylized approach to maintain the connection to nature while elevating the design.

Day & Night Cream

The Day Cream features the brand's vibrant “Texas Rose” color, while the Night Cream uses a deep calming “Violet” hue. These distinct colors help differentiate the products, with shared elements linking them visually. Simple line art symbols, a sun for Day Cream and a moon for Night Cream, reflect the product’s use. Seals showcasing the oils used reinforce the brand’s natural ingredients and transparency.

Colors Used: Texas Rose Violet Black

All three Teton labels displayed together.

Takeaways

The new labels strike a balance between modern design trends and Teton’s rustic identity, offering a fresh, cohesive brand image that communicates purity, natural ingredients, and modern luxury. The rebrand elevates the brand's shelf presence and strengthens Teton's identity as a high-quality, nature-inspired skincare brand.